You can apply online through the official website. Admission is based on academic merit or scores from recognized entrance exams.
About Programme
The Master of Business Administration (MBA) in Business Analytics at Apex University combines business strategies with advanced data analytics techniques. Designed to meet the growing demand for professionals who can make data-driven decisions, the program covers areas like statistical modeling, predictive analytics, data mining, and data visualization. Students gain expertise in integrating business concepts with analytical tools, equipping them with the skills to drive innovation and improve decision-making in a data-centric business world. This specialized course focuses on practical applications and strategic use of data for competitive advantages.
Course Details
Eligibility Criteria
Passed in Bachelor’s degree (any discipline) or equivalent. Obtained at least 50% for General, 45% for SC, ST, OBC & SBC
Fees Per Semester
90000/-
Duration / Schedule
2 Years (4 Semesters)
Seat Metrix
50% CUET and 50 % AUCET
SCHOLARSHIP AVAILABLE
Scholarship up-to 10 Lacs available for meritorious students
Check Eligibility
Programme Structure
| Semester 1 | |
|---|---|
| THEORY PAPER | PRACTICAL PAPER |
| - Fundamentals of Management | - Business Communication Lab. |
| - Managerial Economics | |
| - Operations Management-I | |
| - Marketing Management | |
| - Organizational Behavior | |
| - Cost and Management Accounting | |
| - Information Technology for Managers | |
| - Business Statistics and Analytics for Decision Making | |
| Semester 2 | |
|---|---|
| THEORY PAPER | PRACTICAL PAPER |
| - THEORY PAPER | - Excel For Managers |
| - Legal and Business Environment | |
| - Corporate Strategy | |
| - Quantitative Techniques | |
| - Financial Management | |
| - Human Resource Management | |
| - New Enterprise and Innovation Management | |
| - Operations Management- II | |
| - Research Methodology | |
| Semester 3 | |
|---|---|
| THEORY PAPER | PRACTICAL PAPER |
| - Data Science & Analytics | - Summer Training Project Report |
| - Data Warehousing & Mining | |
| - Big Data Technologies | |
| - BlockChain Technologies | |
| - Excel for Business Analytics | |
| - Statistics for Managers | |
| Semester 4 | |
|---|---|
| THEORY PAPER | PRACTICAL PAPER |
| - Data Mining for Business Decisions | - Research Project |
| - Data Visualization for Managers | |
| - Business Forecasting | |
| - Functional Analytics | |
| - R for Data Science | |
| - Python for Data Science | |
Programme Objectives
MBA in Business Analytics Program
The MBA in Business Analytics program aims to provide students with a comprehensive understanding of business analytics and data-driven decision-making. It focuses on honing analytical and strategic thinking while emphasizing the application of advanced data analytics techniques. Students are prepared to drive business performance, solve complex problems, and lead in analytics-driven environments.
Program Objectives
- Provide Students with Knowledge of Business Principles and Analytics Techniques: Develop expertise in these areas.
- Develop Expertise in Data Mining, Predictive Analytics, and Statistical Modeling: Enhance students' skills in these critical techniques.
- Equip Students to Utilize Data-Driven Decision-Making in Various Business Areas: Foster the ability to make informed decisions based on data analysis.
- Build Analytical Thinking and Problem-Solving Skills: Promote the development of analytical and problem-solving abilities.
- Promote the Use of Analytics to Optimize Business Performance: Encourage the use of data analytics to enhance business outcomes.
- Prepare Students for Leadership Roles in the Field of Business Analytics: Equip students for leadership positions in analytics-driven environments.
- Encourage Strategic Decision-Making for Competitive Business Advantages: Foster strategic thinking to gain competitive advantages in business.
Course USPs
The MBA in Business Analytics at Apex University prepares students to harness the power of data in business contexts. With a curriculum that integrates both business acumen and technical analytics expertise, students gain in-demand skills. The program focuses on real-world applications, ensuring graduates are well-equipped to meet industry needs and drive data-driven success.
Career Opportunities
Operations Analyst:
Optimizes business processes, improves operational efficiency, and enhances workflow systems.
Market Research Analyst:
Studies market trends, evaluates customer behavior, and provides business insights for marketing teams.
Business Intelligence Analyst:
Develops business intelligence strategies, analyzes performance data, and generates reports.
Data Analyst:
Interprets business data, identifies trends, and supports data-driven decision-making for organizations.
Frequently Asked Questions
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1. How can I apply for the program?
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2. Are there scholarships available for this program?Yes, scholarships are offered based on academic performance, entrance exam results, and financial need.
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3. How can I apply for a scholarship?You can apply for scholarships during the admission process. Ensure that you provide all required documents, including entrance test scores, academic records, and any other necessary certifications.
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4. Is there a management quota or direct admission available?Apex University primarily admits students through AUCET and CUET. However, for details about specific admission pathways, you may contact the admissions office.
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5. What facilities are available for students at Apex University?Apex University provides state-of-the-art labs, a fully equipped library, modern classrooms, sports facilities, and hostel facility.
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What career options are available after completing an MBA in Business Analytics?Graduates can pursue roles like Data Scientist, Business Analyst, Analytics Consultant, or Operations Analyst.
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Are there industry collaborations in this program?Yes, the program includes guest lectures, workshops, and projects in collaboration with industry partners.
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Does the program include practical learning?Yes, students work on real-world projects, case studies, and internships in data-centric roles.
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What tools and technologies are taught in this program?Students learn tools like Python, R, Tableau, Power BI, and SQL, along with machine learning algorithms.
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What is the primary focus of the MBA in Business Analytics program?The program focuses on data-driven decision-making, predictive modeling, and analytical tools for business problem-solving.
Placement Highlights
38LPA
Highest Package
10LPA
Avg. Package
14k+
Total Placements
700+
Placement Drives
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