You can apply online through the official website. Admission is based on academic merit or scores from recognized entrance exams.
About Programme
The Master of Business Administration (MBA) with Dual Specialization in Marketing at Apex University is designed to provide students with a comprehensive understanding of both marketing and another business domain. This program focuses on equipping students with the skills needed for leadership roles in marketing, communication strategies, consumer behavior analysis, and business management. By integrating two disciplines, students gain a broader perspective on decision-making, marketing trends, and industry dynamics. With a blend of theoretical knowledge and practical application, graduates are prepared for successful careers in a rapidly evolving business environment.
Course Details
Eligibility Criteria
Passed in Bachelor’s degree (any discipline) or equivalent. Obtained at least 50% for General, 45% for SC, ST, OBC & SBC
Fees Per Semester
90000/-
Duration / Schedule
2 Years (4 Semesters)
Seat Metrix
50% CUET and 50 % AUCET
SCHOLARSHIP AVAILABLE
Scholarship up-to 10 Lacs available for meritorious students
Check Eligibility
Programme Structure
| Semester 1 | |
|---|---|
| THEORY PAPER | PRACTICAL PAPER |
| - Fundamentals of Management | - AUDIT COURSE |
| - Managerial Economics | - Seminar on Contemporary Issues |
| - Operations Management-I | - Data Analytics Lab. |
| - Marketing Management | - Business Communication Lab. |
| - Organizational Behavior | - Social Outreach, Discipline & Extra Curricular Activities |
| - Cost and Management Accounting | |
| - Information Technology for Managers | |
| - Business Statistics and Analytics for Decision Making | |
| Semester 2 | |
|---|---|
| THEORY PAPER | PRACTICAL PAPER |
| - Legal and Business Environment | - AUDIT COURSE |
| - Corporate Strategy | - Mini-Project |
| - Quantitative Techniques | - Business Ethics Lab. |
| - Financial Management | - Managerial Computing Lab. |
| - Human Resource Management | - Social Outreach, Discipline & Extra Curricular Activities |
| - Marketing Research | |
| - Operations Management- II | |
| - New Enterprise and Innovation Management | |
| Semester 3 | |
|---|---|
| THEORY PAPER | PRACTICAL PAPER |
| - Integrated Marketing Communication | - AUDIT COURSE |
| - Sales Distribution and Logistics Management | - Entrepreneurial Lab I |
| - Product & Brand Management | - Managerial Skills Development Lab I |
| - Summer Training Project Report | |
| - Major Lab I | |
| - Social Outreach, Discipline & Extra Curricular Activities | |
| Semester 4 | |
|---|---|
| THEORY PAPER | PRACTICAL PAPER |
| - Consumer Behavior | - AUDIT COURSE |
| - Services Marketing | - Entrepreneurial Lab II |
| - Customer Relationship Management | - Managerial Skills Development Lab II |
| - Research Project Work Report | |
| - Major Lab II | |
| - Social Outreach, Discipline & Extra Curricular Activities | |
Programme Objectives
MBA Dual Specialization in Marketing
The MBA Dual Specialization in Marketing aims to provide students with comprehensive knowledge of marketing strategies while enhancing leadership and management skills. The program focuses on developing advanced analytical tools, strategic thinking, and practical expertise to prepare students for high-level decision-making roles in both marketing and business management.
Key Points
- Develop expertise in marketing strategies and decision-making: Gain a deep understanding of marketing strategies and decision-making processes.
- Enhance leadership and management skills: Build strong leadership and management capabilities.
- Equip students with advanced analytical tools for marketing: Learn to use advanced analytical tools in marketing.
- Build practical experience through real-world case studies: Gain practical experience with real-world case studies.
- Enable strategic thinking for business growth: Develop strategic thinking skills for business growth.
- Train students in both marketing and business management: Receive training in both marketing and business management.
- Prepare graduates for high-level roles in marketing and beyond: Get ready for high-level roles in marketing and business management.
Course USPs
The MBA Dual Specialization in Marketing at Apex University provides a unique advantage by allowing students to master two business domains. This program emphasizes strategic marketing, consumer behavior, and business management principles. Students benefit from industry-focused curricula, practical exposure, and research-driven learning to become competitive leaders in the global business arena.
Career Opportunities
Market Research Analyst:
Analyzes market trends, consumer behavior, and provides strategic marketing insights.
Product Manager:
Oversees product development, marketing strategies, and manages product lifecycle.
Advertising Manager:
Plans ad campaigns, manages promotions, and optimizes marketing budgets for branding efforts.
Brand Manager:
Develops brand strategies, enhances market presence, and ensures consistent brand messaging.
Frequently Asked Questions
-
1. How can I apply for the program?
-
2. Are there scholarships available for this program?Yes, scholarships are offered based on academic performance, entrance exam results, and financial need.
-
3. How can I apply for a scholarship?You can apply for scholarships during the admission process. Ensure that you provide all required documents, including entrance test scores, academic records, and any other necessary certifications.
-
4. Is there a management quota or direct admission available?Apex University primarily admits students through AUCET and CUET. However, for details about specific admission pathways, you may contact the admissions office.
-
5. What facilities are available for students at Apex University?Apex University provides state-of-the-art labs, a fully equipped library, modern classrooms, sports facilities, and hostel facility.
-
What is the duration and structure of the course?The MBA (Dual Specialization) is typically a two-year program divided into four semesters, covering core business subjects, specialization courses, internships, and live projects for practical exposure.
-
What skills will I develop through this course?This program enhances strategic thinking, consumer behavior analysis, digital marketing, branding, market research, leadership, and communication skills, making graduates industry-ready.
-
Is prior work experience required to enroll in this program?No, prior work experience is not mandatory. However, having work experience can be beneficial for better understanding practical business concepts and improving job prospects.
-
What career opportunities are available after completing this MBA?Graduates can pursue roles such as Marketing Manager, Brand Manager, Digital Marketing Specialist, Business Development Manager, Product Manager, and more in industries like retail, FMCG, IT, banking, and consulting.
-
What is the advantage of a dual specialization in an MBA program?A dual specialization allows students to gain expertise in two different fields, increasing career opportunities and flexibility in the job market. It enhances skills in both marketing and another chosen area like finance, HR, or operations.
Placement Highlights
38LPA
Highest Package
10LPA
Avg. Package
14k+
Total Placements
700+
Placement Drives
Our Top Recruiters
